From aunties’ basements to a shop next to a Kroger

In my latest for Atlanta Magazine, I wrote about how the hunt for kurtas and shalwar kameezes (traditional South Asian clothes), is no longer as hard as it once was.

J. Junaid Jamshed in Norcross. Photo credit: Sophia Qureshi

Some of my most vivid memories as a child are roaming between reams of cloth at Hancock Fabrics, a craft store chain, bored out of my mind. My mom would spend hours (that’s what it felt like) searching for the perfect fabric to either take over to an auntie who would stitch her a shalwar kameez (tunic with loose fitting pants), or bring home so she could stitch it herself.

Thankfully, this is no longer the case. Hancock Fabrics is now a relic of the past (it shuttered more than 6 years ago), and the year after that, a Pakistani clothing shop in a strip mall in Norcross, J. Junaid Jamshed, opened. Though I don’t think those two events were in any way coordinated, I do know that its the seemingly small things,  like the availability of culturally specific clothes – that shows us just how much our region has changed in the last few decades.

I wrote about it for the December issue of Atlanta Magazine: Read the full story here.

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Author

Sophia is the founder of 285 South, Metro Atlanta’s only English language news publication dedicated to the region’s immigrant and refugee communities. Before launching 285 South in 2021, she worked for over 15 years in media and communications, including at Al Jazeera Media Network, CNN, the United Nations Development Programme, and South Asian Americans Leading Together (SAALT).

Her writing has been published in Atlanta Magazine, Canopy Atlanta, the Atlanta Civic Circle, the Atlanta History Center, and The Local Palate. She won the Atlanta Press Club award for Narrative Nonfiction in 2023 and 2024; and was a recipient of the Raksha Community Change award in 2023 and was a fellow of Ohio University’s Kiplinger Public Affairs Journalism Program in 2024.

Contact her at sophia@285south.com and learn more about her here.

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